A good video marketing strategy can be a great ally to get closer to your audience and connect with potential customers. Recording a quality video is not as expensive or as complicated as it may seem. You just have to choose the format that best suits your sector and help yourself with its tools.
Still don’t include videos in your content strategy? You miss out on an excellent opportunity to reach your audience and gain new customers.
Video marketing is much more than a trend: the star content on social networks.
The main reasons are three:
- It generates a very high level of interaction on the part of the users.
- Increase the time spent on our website.
- It serves to connect on an emotional level with the users who visit us.That is, it achieves greater engagement.
You may think that video is only for big brands with big budgets. However, a quality video does not have to be expensive or require a large production. There are a lot of tools that will help you use video marketing as part of your content strategy with spectacular results.
The success of video marketing depends greatly on knowing how to transmit to your audience and what they want to see and hear. Just like when you write a post for your blog, the video should focus on the topics related to your sector. Thus it may be more interesting for your users.
Next, we propose five video marketing strategies that you probably do not use in your content strategy.
1. Social media streaming
Social media streaming is the most fashionable trend. Live broadcasts through social networks are one of the main trends in terms of video marketing for brands and companies. During the broadcast, the participants join and comment.
The pioneer was Periscope for Twitter. Now we have Periscope Producer, with which, in addition to broadcasting live on Twitter, we can use our team’s webcam. Thanks to this, a world of possibilities has been opened for video marketing.
Currently, Facebook Live has become the star. Facebook is the social platform with the most significant number of users who consume video on social networks. Brands use it to conduct interviews with well-known personalities conduct surveys to gain visibility and generate interaction.
Instagram has not wanted to be left behind and has recently incorporated the possibility of doing video marketing from its platform. And let’s not forget YouTube Live, the network par excellence for sharing videos.
A webinar is a live (or deferred) seminar or conference that can be profitable if you incorporate it into your content strategy. There are many entrepreneurs who choose this formula to train with professionals in their sector, forgetting about travel.
The key lies in choosing a particular and exciting topic for your followers. Webinars can be free or paid. The free ones serve to introduce a topic and offer paid content at the end. Although it is something that most attendees will know in advance, you should announce at the outset. There are several ways to organize a webinar taking advantage of video marketing.
- Live webinars– The interaction possibilities of a live class, where attendees can ask questions or make contributions, is one of the best ways to connect with your audience. You can use numerous platforms to create a webinar: YouTube Live, Gotowebinar, etc. Of course, to get a good number of attendees, you will have to prepare your strategy in advance with invitations and reminders to your followers.
- Automated webinars -They are perfect for audiences residing in different time zones, as they can follow the webinar at any time. There are different tools for automation, such as Everwebinar or Webinarignition. Of course, you must remind the attendees that the session is subtly recorded even if you try to give the impression of being a life without interrupting the recording or mentioning data such as the time.
3. Video testimonials
It is perfect for entrepreneurs who do not have the facilities to record their videos as a content strategy. Testimonial videos from satisfied customers have always been used in advertising because most users trust the opinions of other individuals who have already had an experience with the brand.
Don’t rule out the potential of testimonials for video marketing. It’s as simple as asking your most loyal customers to record a short comment about your product or service. Then, you can add the videos to your website or share them on your social networks.
4. Interactive video
People use interactive videos in the content strategy to ensure that the actions of the users report a benefit to the company, for example, gaining subscribers. One of the most used formulas in video marketing through interactive videos is to request an email to finish watching a tutorial.
In order for your video to be interactive, you must host it in one of the specific portals to add interaction points (for example, calls to action), such as Wistia, Play Film, or Brightcove.
Including tutorials in your content strategy will bring you great benefits, attracting traffic to your website, transmitting confidence among your potential clients, and increasing your authority on the subject you master. Not to mention that you will generate valuable content for your followers.
Some sectors give much more room than others when using tutorials as part of the video marketing strategy. Handling tools, cleaning utensils, software configuration, cooking recipes, makeup techniques, or hairstyles are some topics with which you can make a successful video tutorial.
The correct structure of the video tutorial should be: explain what is going to be done; show how it is done; and finish by reviewing the main points. And, whenever you can, include a call to action.