For any business that’s not backed by the best SEO Company in India, it might be a Herculean task to give a fight to the leading brands, but if you have a strategic approach with all the appropriate tools in your arsenal of local online marketing, you can surely make a big difference. This blog describes some of the best tactics that you can use to improve your local SEO performance to increase the visibility of your local brand amid the crowd of big brands. First of all, let’s take a closer look at what local SEO is.
What is Local SEO ?
Local SEO or local online marketing is a process through which location-specific products or services are optimized in sync with the search queries. Google and a large number of other prominent search engines make use of the users’ location to decide what to show to the users. The search engines determine their course of action as per the IP address for desktop and geo-location for mobile devices.
Therefore, when any local searcher initiates a search on his or her device, the concerned search engine displays different local businesses in response to the users’ queries. And when any Local SEO Company in India promotes these businesses, it is called local SEO or local online marketing. Local SEO plays a very pivotal role in the growth of all smaller businesses that operate on a regional level. While the primary goal of national or global SEO aims at promoting rankings on the national or global level, local SEO targets promotion only at some specific locations in the neighborhood.
Here are some tactics along with the reasons why you need to implement them to improve your local SEO performance:
Why creating a Google My Business Account Makes Sense
Google listing is one of the most important tactics that can help businesses rank higher on Google Maps as well as appear high in local search results. To serve the purpose, you need a Google Business Account concerning the associated business profile. Once you complete all the required criteria for your account dashboard, all the pieces of information would be added to your business profile for appearing in the following:
- Google Search local results
- Google Search Knowledge Panel, and
- Google Maps.
Do you know more than 85% of customers trust online reviews?
Publishing happy customer reviews is something that can do a miracle to your business’s visibility in the local region. These positive reviews not only help optimize your Google My Business presence but also inspire and encourage buyers to try and buy your products and services. Some recently concluded consumer review surveys have disclosed that more than 85% of customers trust online reviews. Positive reviews always act like personal recommendations. Even when you approach any top Local SEO Company to meet your regional SEO needs, you will find it doing the same with full conviction.
How to Get Better Reviews:
- As and when you close the deal with a particular customer, find some space and ask him or her for a review
- Throughout the entire buying time, give your customers the best treatment
- Many customers might love doing it later through mail or any other instant messaging app
- In case you don’t receive any response from them, then make it a routine to send post-purchase emails requesting the same.
In case you have some not-so-favorable reviews in the same space, then treat them decently. Here, your capability to address the raised issues is what matters.
Are you aware that Voice Search Focuses on Question Starter WH Family Words?
Voice search is a whole new phenomenon in the realm of SEO, be it local, national, or global. In the United States and European countries, voice search has already made a big difference in all types of SEO activities. And what’s more, voice search might take over all other search initials that customers across the world make before they buy something. Therefore, when it comes to making an effective and efficient local SEO strategy like a professional Local SEO Company, you need to go for optimization of voice search.
You must have an excellent understanding of how people raise questions on different devices. It is important because typing out the searches is drastically different from voice search. Different surveys have revealed that customers across the globe often use a long-tail pack of words while conducting a voice search. Accordingly, you need to adjust the content of your local SEO campaign keeping the tone conversational. In voice search, you will have to focus on the set of WH family question starters.
Can you imagine 60% of the total search queries are now coming from mobile devices?
When it comes to creating a successful local online marketing strategy like a professional SEO Company, you need to optimize your website for mobile devices. According to official Google statements, more than 60% of search queries are now coming from mobile devices, and this percentage is going to increase in the times to come. After the launching of high-speed internet services, people are fast moving to mobile devices for almost everything they want to do while on the go. Not that the times of conventional desktops are gone but no local or even national business these days afford to ignore the growing influence of mobile devices.
To achieve the same, you need to optimize your website keeping in view the local SEO requirements. Given below are some quick tips to carry out the website optimization for mobile devices:
- Make sure that the loading time of your website is not more than 3 seconds
- You should have bigger and bolder typography so that it can be effortlessly visible to mobile users who later become your customers
- Make use of images and copy in a meager manner conveying only the relevant information. There is no room for fillers when it comes to the space on the mobile screen
- Make sure you have an intuitive UI for a great UX.
Making brands come alive in this fast-evolving Internet age, Sterco Digitex is a leading SEO services provider, offering the right local online marketing solutions. With more than 23 years of proven experience, the company facilitates a powerful connection between your potential customers and your brand which in turn results in an improved brand recall.