Personalized custom boxes may no longer hold the same novelty value they once did, but they remain one of the most cost-effective and practical ways to make your brand stand out in a sea of plain brown cartons.
If you are one of the smallest or the biggest retailers, the boxes you ship with are crucial. In addition to current and prospective customers, they give you another opportunity to connect with them meaningfully.
When businesses add custom boxes to their brand experiences, they can customize the packaging to match their brand’s image. This will create the most appropriate package for their brand. Generally speaking, there are many concerns that most businesses have when it comes to custom packaging.
These considerations are related in that they may affect the company’s bottom line at the end of the day. Risks involved. There is often a higher cost involved with custom product packaging than with stock packaging; however, any company can earn a return on their investment in custom packaging with the correct information, foresight, and planning.
It is critical to note that the price of your customized boxes will vary depending on a few things: Branded packing size, order size, printing colors, and shipping charges.
Packing Sizes for Brands
When ordering custom printed boxes, size is always an essential factor. Business owner, you want the packaging that carries your brand to be spacious enough to contain the products you ordered but not too large that it increases shipping costs unnecessarily. A company will pay more for a box of larger size, as a matter of general principle.
In some cases, this isn’t true. Because most companies stock a lot of standard sizes, standard corrugated box prices are usually lower than those of custom boxes. The customer can generally request a custom quote from the supplier if they wish to customize the size of their branded box.
The Size of Your Order
- In addition to the size of your order, the overall costs of the custom printed boxes will also be determined by the total quantity of your order. As a general rule of thumb, if you order more units simultaneously, the cost per unit will be reduced.
- Even though the total cost will be more expensive, the price per custom box will be a lot cheaper. This allows many companies to take a much higher margin on their products.
- There is usually a minimum order for custom boxes that the company must meet. Depending on the company, a customer may be required to order 500 custom printed boxes at one time if they order a custom printed box. It is primarily because box companies have to use new print plates for each redesigned design of a custom-made box.
- Manufacturers of boxes offer a standard run size.es. A customized printed package might run at a typical size of 100, 250, 500, or 1000 boxes.
- The chances are that if your company chooses to move outside of those standard run sizes, your overall price and your price per unit will grow. If you want your bottom line to stay healthy, it will probably be in your interest to stay within the standard run sizes available.
Colors In Print
Custom printed packaging from a given brand should have a unique color scheme and design theme reflecting the brand’s identity. It is common knowledge that printing companies use something called printing plates to get the ink onto the cardboard. This brings each brand’s design to life on the corrugated box
As with rubber stamps, printing plates are used for printing line art and text directly onto corrugated boxes as they are similar to logos. Flexographic printing is the process of transferring images directly onto non-uniform surfaces. The inks used in this printer are water-based, and the finish is flat. A separate plate is needed for each color that needs to be printed. The leaves are mounted onto a sheet of material that corresponds to the item.
This is so that when the item is manufactured, the print will be placed in the same position. It is necessary to have separate plates for each color of an object printed in multiple colors. The slightly higher prices here are often caused by the multiple colors associated with many logos. There is a tendency for custom boxes to be more costly the more colors a brand would like printed on them.
Custom Printed Boxes: Are They Worth It?
We believe it is. You can impress your customers with personalized boxes. Showing them that you have put time and thought into the products you make. Choosing to spend the extra money on a custom box. Means you have developed a product with real value to someone. And therefore has some real value to them.
Boxes printed with custom logos present an image of professionalism to the people. You work with the most. Almost every day on someone’s porch. You will see an Amazon package or a meal-prep box like Blue Apron. As if they had just received it. Customized boxes like these are an excellent way of conveying professionalism since they are aesthetically pleasing. And show a genuine belief in the product they are selling.
Custom printed boxes are an excellent way for businesses to demonstrate their professionalism in all aspects of their business. And the suitable packaging helps them achieve that purpose.
Custom Printed Boxes: Do You Need Them?
There is no one size fits all solution when it comes to businesses. So it is impossible to claim that all enterprises need custom printed packaging.
We can still say that the companies that send out custom printed boxes understand the value of consistent branding across the business. Including shipping materials. Their shipping materials.
Our company, Brown & Pratt, has over one thousand styles of boxes in stock and a price list that is accessible directly from our website. We have several sizes available, and the chances are that you will find what you want in our selection.
Despite not finding what you need here, it’s worth getting a custom estimate to make sure you get exactly what you want. Don’t know where to start when you need artwork for retail boxes in Indianapolis?
When you’re looking for eye-catching logos and designs. You’ve come to the right place. Whether the boxes or materials you choose are printed in single or full color. Brown & Pratt can print or package them to your requirements. Whether it is printing or packaging.