As companies realized how important search engines and google ads are important for reaching their customers, they also created platforms to help them achieve higher rankings in search engines.
Studies show that 75% of users arrive at a website via a search engine. Therefore, positioning yourself on the first search results page became a necessity. However, it also presents a business opportunity.
What are Google Ads?
Google Ads allows businesses to connect with customers via online advertising. Ads are displayed alongside search results when someone searches Google with a keyword related to the sponsored content.
This means that when an Internet user types in a term into Google the search engine returns the advertisements which are activated using the keywords. Google Ads operates on a pay-per-click (PPC) model.
And this means that they charge companies who use the service for every person that clicks on their ad to get to their website.
What are the main benefits?
It allows you to connect with your target audience
You can create an ad on Google Ads by specifying your preferences, language, and geographical location. It also lets you segment your advertising according to keywords, device types, times of the day, or other factors that may make your ad more impactful.
Your ad will attract the right people, and your ads will adapt to the needs and characteristics of your buyer persons. Campaigns that are more targeted, geolocated and focused work better. But what good is an ad if it doesn’t attract the right audience?
It suits your budget
Google Ads is a platform that allows you to pay for ads. However, you retain full control of your budget. Your marketing team and you have complete control over your budget. You can choose how much you wish to spend per month, per week, or ad, depending on your investment goals.
It is possible because advertising in Google Ads doesn’t require a minimum investment. This platform charges per click on an ad. What you pay for are the site visit and the journey.
It displays statistics and data about your campaign.
Google Ads has the most important advantage: it provides real-time information on your ads’ performance and customizable options to track and measure your campaigns via a control panel. You can set up and track your goals more precisely to calculate your KPIs, and to measure the effectiveness of your campaign.
It also displays statistics on the amount of traffic your ad has received, and conversions achieved. Google Ads allows you to manage multiple campaigns simultaneously and to gradually increase your results.
You can create a campaign in Google Ads to draw your target audience directly towards your content. Positioning yourself as the first search result means that there are no intermediaries.
Your website will be more accessible to users who will consider you their first choice and can access it faster. This will help you attract traffic to your site. This is where the title, description, and calls to action are all important.
Training and certification
Google wants its users to be able to use its tools correctly. He created a Google Ads online certification that anyone can access. They will be trained on the platform’s characteristics and then presented with a test to validate their knowledge at an international level.
Google allows you to use the platform but also shows you how to make the most of it. It is important to understand how this tool works so that you can decide which elements you should include and which you shouldn’t.
Ads are not one-size-fits-all. Each business, campaign, and ad is unique. It is important to track your results and determine which aspects are successful and which ones are failing.