How to Use Google Ads for Your Business

Running an online business is no joke, especially when you have to compete with giants like Amazon, who have endless marketing budgets to promote their ads. The race to reach the first page of Google search results is intense. Even with great SEO it can easily take months or even a year trying to get to the first page. This is where pay-per-click (PPC) comes in. Google Ads is Google’s advertising service that allows businesses to display ads on Google search results pages. Ads typically appear at the top or bottom of Google’s SERP (Search Engine Results Page).

Google Ads example in the SERP

Using Google Ads is a common and effective marketing strategy for businesses looking to get their first customer online. PPC company going to take a closer look at the basics of using Google Ads in your business.

The benefits of using Google Ads

Google Ads is a powerful tool for advertising your online business. How wonderful? Here are some of the benefits businesses will be able to take advantage of using Google’s monetary marketing platform.

Accurate targeting

Many of Google’s targeting options allow business owners to show their ads only to potential customers. Business owners can filter their audiences based on geographic location, age, keywords, and more. Plus, you can choose when to show your ads to your target audience. A common example used by many businesses is to post ads only from 8:00 a.m. to 5:00 p.m., Monday through Friday. This is usually due to businesses being closed or delayed on weekends. This contributes to increasing advertising costs.

Google Ads table.

This is especially useful for local businesses. 50% of the users of the mobile device searched for local search on smartphones that the shops have visited within a day.

Objectively

After the update in 2013, Google Ads enables to choose the type of device that the announcement is displayed. Search for networks between desktop computers, tablets and portable devices. Visualization networks can restart specific devices such as iPhone and Windows and can even tackle specific devices. Price changes provide devices in places automatically or not. Note: View your conversion and ecommerce data in Analytics.

AdWords Targeting Tool

You only pay for the results. This is without a doubt the most popular advertising feature on Google Ads. With AdWords, companies pay to click on their ads instead of shows. This advertising model is called pay-per-click (PPC). In this way, businesses save money by only paying when the user takes action to visit their website. performance monitoring
Google Ads allows businesses to track the performance of their ads. This allows you to see how many users have seen and clicked on your ad. AdWords can also track the number of users who have taken an action after visiting a website.

According to Google’s Economic Impact Report, businesses earn an average of $2 in revenue for every $1 spent on AdWords. At times like these, using Google Ads as part of your online marketing strategy will bring you good results. However, this does not apply to all industries. The best way to determine if AdWords will benefit your business is to try AdWords.

If you’re not sure how to set up your account or use AdWords effectively, this guide can help. Reading.

PPC Preparation

Pay-per-click advertising is a powerful tool, but only when used wisely. Before you begin the process of creating an AdWords account, you need to define your goals. Selling more may seem like a great goal, but online advertising should be more careful.

It is unlikely that first-time visitors to your website will make a purchase. Online sales are increasingly dependent on building trusting relationships with consumers. As a result, companies have multiple goals in using AdWords.

For example: If you have multiple goals, it’s totally good, but you need to make some campaigns to achieve different goals (more about it). In addition to identifying your goals, there are other very important prerequisites for destination pages and advertisements.

Side

The landing page is a URL or web page that the user “country” is when you have clicked. The destination page is a stand-alone page listed by the main site to focus on specific purposes. A great destination is essential for the success of the AdWords campaign. The destination page is well designed and helps lead to leadership or customers.

Destination page example
When designing your destination page, consider the following:

Focused landing page: Designing the individual landing pages for individual offers. A destination page that focuses on many goals can make your visitors wrong.

Call by action: Do not forget to record the desired call on the destination page and highlight it correctly.

Friendly furniture: Increasing the number of mobile users on the Internet, it is important to make sure your destination page is mobile.

Keep your promise: Your landing page should deliver on all the promises you make in your ad.

For example, if your ad talks about a discount, make sure your landing page includes the said discount. Learn more about designing a high-converting landing page here.

You should now have a list of specific goals and custom landing pages to reach each of them. Now it’s time to create your Google Ads account. Create a Google Ads account

Step 1: Register

Simply go to the Google Ads website and sign in with your Google account. If you do not have a Google account, you will need to create one. Don’t worry, it won’t take more than a few minutes.

Subscribe to Google Ads

After entering the necessary data, you will be taken to the next page to create your first campaign. Here you can choose your budget and target audience, customize your offers and write your promotional text. Launch your first Google Ads campaign
Launch your first Google Ads campaign

Step 2: Edit your budget

As you can see, the budget is the most important thing on the list. By setting a daily budget, you can avoid overspending. The best way to calculate your daily budget is to first understand how many visitors you can convert from your landing pages into customers. If you’re just starting out, there’s nothing wrong with working with middle school.

Google Ads budget

According to Startup development company, the industry average conversion rate is 2.35%. This means that on average, only 2.35% of users will take the required action after clicking on an ad. You can calculate the cost per visitor by taking into account the average conversion rate in your industry. Also known as Acquisition Unit Price (CPA).

Once you have selected your preferred currency and budget, click Save to proceed to the next step.

Step 3: Define your target audience

This step allows you to specify the geographic location of your target audience. This feature allows your ad to appear only to users located in the geographic area where you are bidding and searching using the keywords you are looking for (discussed later).

Google Ads Location

Advanced search options take you to “target radius”. Radius targeting allows you to target a specific radius of your zip code. Depending on the nature of your business, if you’re selling locally, you may want to target an entire country or just a city. You can also set some suggested settings for each target radius. For example, there is a high fee to present within 10 miles of 10 miles.

Google Ads Radius Targeting

Step 4: Please select a network

The next step is to choose between search network and Google View Network. Displays ad displays on all websites that show network ads, and puts advertisements in the search network.

Google Ads Search Network vs. Display Network

For beginners and SMEs, when you publish your advertisement that your business is being searched specifically, it is recommended to go to the search network. See advertising changes, branding etc. can be better to target, and CPC can usually be reduced. But it’s also not demand driven.

Step 5: Select the keywords

Keywords are terms or phrases that users enter when searching in a Google search box. Google has a pool of about 15-20 keywords that can display ads in the SERP.