The ultimate goal of being an avid marketer is to persuade the customers in a way that they end up purchasing your products or avail of the services that you offer. But how do you convince them that there is no other brand logo like you? In the world of marketing, there are unfortunately no tricks, but one of the most important is keeping up with the dynamically changing market trends. Just as brands keep adding new product variants into their line, they also tend to change their packaging from time to time.
If you are a great observer, you must know that one of the slightest changes that the brands around the globe have been making in their business identity is the change in logo. And you, as a small to medium enterprise, or an emerging brand owner can also take some hints of inspiration from these ideas as there is nothing wrong in revamping your brand a little!
To make you one coolest brand, this blog will be talking about the most trendy logotypes for the current times and the years to come. Besides, you can easily get them done through the online logo creator free without watermark.
To play with effects and give a grip on your logo, animation can be your best friend. Simple is mostly boring so it is always great to add a pinch of art into your animation-based logo. As brands, you can opt for a 2D or 3D Animation but most significantly, you can also merge these two and work with them together! This will not only give you a unique edge but without any doubt, your logo will flourish and stand out. If you are daring enough, opt for this trendy style and design to be a winner in the market.
Oblivious people may not realize that typography plays a vital role in the styles of writing, designs, as well as sizes of those writing styles. For a fact, the typography can also be considered as a notable art that makes the writing or design on the logo so explicitly appealing that it immediately catches their attention. This is also one of the smart ways of gaining the interest of your customers. So if you haven’t tried this yet, you can definitely add it by modifying any existent text on the logo. It is most important to pay attention to the spacing and length of the lines, so the positioning on the text is aligned correctly.
3. Soft colors
Certainly color plays a huge role when you are including it or simply filling the logo with it. As much as bright colors have their own significance, the soft and pastel colors are becoming trendier and will remain in the spotlight for years to come. The best thing about using this tone or color key is that it gives a sense of clarity to the user, and they are immediately attentive in listening to what the brand has to offer. Therefore, don’t indulge in any doubts and when you are making a choice of the color keys, it should be a collaborative decision of the team so that the most vital and relevant colors are chosen.
4. Vintage vibes
Did someone say, ‘bring back the old vibes’? Well, that is what the vintage theme is all about. Because it is so extraordinary, choosing a theme like this will draw people’s attention. However, you need to see if your brand values are even relatable to vintage. For instance, if you are all about being funky and modern, the theme vintage in your logo may lose your original brand identity. So before you implement this, grab ideas and induce a better decision overall.
Versatile and classic, monochromatic is something that will always be a top trend. If you are someone who adores two tones, then you can go for this option. Monochromes are not always about being black and white. In fact, adding layers of two tones in a logo can make it look alluring even when seen from a distance. So whether it is blue, green, orange, or red, anything can work. The only thing you need to make sure is that your logo theme aligns with your brand values.
Which one will you opt for?
With one step at a time, you can easily bring lots of changes to your logo every now and then. Remember, you shouldn’t make massive changes in a spin because that will disturb the main purpose of bringing a spark in your logo.