What’s new in Video Email Marketing?
Working with video email marketing has a considerable added value. On the one hand, you focus on the efficiency of communication via e-mail, which points to the user’s private mailbox, and on the other, you exploit the visual of the clips and the image/sound combination.
It is no coincidence that video is one of the most effective channels for online communication. Reason? The diffusion of furniture is certainly to be considered. We don’t just use social networks and smartphone chats, we also read newsletters. And this is where the ability to combine video and email marketing comes in. How? And, above all, what is the news regarding this theme?
The Topic of The Post
- 1 Before You Begin: Why Does Video Work?
- 2 But what is video email marketing
- 3 Integrate video with email marketing
- 4 Video email marketing: how do you do it?
Before we start: why does the video work?
Maybe you already know, you just need to ask this question to your attention to get the answer. True, written content has good cards to play on the search engine. But is it always like this?
Is it the same on social media? And on one landing page. Landing Page (translation: landing page) means a page specially created to convert site visitors into leads (contacts) or customers, often after having …? Videos attract and keep users’ attention, they are the contents that can reach virality more frequently and easily, they manage to summarize the equivalent of two pages of text in a minute. Maybe more.
The idea of being able to improve conversions thanks to the direct and immediate contribution of this perspective is not so absurd. Also because our inboxes are increasingly congested and full of messages that no one wants to read. Why send yet another newsletter that could become much easier to enjoy thanks to a video?
But what is video email marketing?
A method to make your emails easier to digest. The main email marketing programs allow you to integrate images to be perfectly integrated with the textual content. And the same goes for videos, perhaps thanks to the use of embedded YouTube. Campaign Monitor suggests that video has an impact on KPI.KPIs, an acronym for Key Performance Indicators, are a set of quantifiable measures that a company uses to evaluate its performance over time. These… email:
- Increase the open rate (opening rate) by 19%.
- Improve click-through rate by 65%.
- Reduces churn by 26%.
These aspects can be an effective lever to move a company or a freelancer to invest in video email marketing. That is to say in that process that allows you to integrate emails with visual content marketing, storytelling done through clips. But how does all this happen? What are the dynamics to be developed? Here is a guide.
Integrate video with email marketing
You have two paths to follow: horizontal and vertical. The first concerns the use you make of video technology within the e-mail message, the second is dedicated to the content.
That is what you develop within the funnel. The Funnel (also known as a sales funnel or marketing funnel) is the process by which companies guide customers in purchasing products. The… For example, you can send an email to a lead Often translated as “contact”, a lead is an individual or company who has shown interest by sharing contact information, such as email address, telephone number … with a webinar. A webinar is a live virtual event that runs online. It is an educational or instructional session that includes audio and visual communication … a basic or a tutorial that explains a concept close to the target.
Target refers to a group of potential customers to whom a company wants to sell its products or services. The Target is consequently also … of reference.
In subsequent emails, by bringing the lead closer to the final part of the funnel, you can create more complex and specific content until you reach the sale. This should not be seen as the final phase but the beginning of a new approach for creating products to be sent via email.
I’m talking about video tutorials to explain certain functions and explore themes exclusively for those who are already in your customer network. In short, you have a good content marketing job to define. And not only that, but you also need to understand how to integrate the video into the email.
How to add a video in a newsletter
The simplest, most immediate but also trivial way: insert the graphics of a play button on an image that you then insert in the body of the email. The hyperlink must carry a video on YouTube or Vimeo, perhaps on Facebook. Does all this work?
The results are limited, on the other hand, you can avoid content non-display problems that arise due to incompatibility between embedded HTML and email clients. The best way to work with video email marketing is to use a professional program for sending newsletters and take advantage of the native function, such as the one that is present in the Mailchimp editor.
As you can see from this tutorial, the process is simple: just drag the widget into the visual composer to create an email as easily as creating certain landing pages with Elementor. The process is simple and is based on the ability to enter the URL.URL stands for Uniform Resource Locator. Colloquially called a web address, it is a reference to a web resource such as a site, page, or file …of the video uploaded elsewhere in the module. Which automatically recalls the content and embeds it.
But following what rules? How to optimize this? First of all, the summary: you have a few moments available, do not load entire films but clips of up to 60 seconds. Also, make sure that the audio is muted and there are subtitles to see even at zero or low volume. Last tip: use videos when needed, to illustrate and explain. Not just to follow fashion.
Video email marketing: how do you do it?
Do you just upload an image with the triangle symbol to bring to YouTube or Vimeo? Or do you have some advanced email marketing program to enable deep integration between email marketing and video? Answer this question, if you like, in the comments.
However, remember that this can be a very important card to play in terms of conversion. In web marketing, conversion means when a user takes a specific – measurable – action that is important to your insurance noon business. Examples are access to the site, the visit of